Although we’ve spent a lot of time writing articles and presenting our work at conferences, the Valuing Electronic Music project was never just about producing a piece of research for academic consumption. Our aim has always been to learn about how music is valued in the age of the internet, and to communicate what we learnt in a form that would be useful to the people most directly affected. The result is our public report. This is a short booklet with everything a musician needs to know about our research. It focuses on our main finding, which is that – even with free digital distribution via websites such as SoundCloud – real-world location remains incredibly important.
Our first peer reviewed article is also available for free download, along with other documents, via the reports page of this website.
The first peer-reviewed journal article arising from the Valuing Electronic Music project has now been published in Cultural Trends as part of a special issue on empirical research into cultural value guest-edited by Dave O’Brien. It focuses on a key finding of the project: even though musicians can now distribute their music for free via the internet, their real-world location remains hugely important. Through qualitative research, we found that electronic musicians in London (a) considered themselves to benefit from being based in that city, and (b) considered a particular part of that city (the highly gentrified, ‘hipsterish’ district of Shoreditch and its immediate surroundings) to be particularly advantageous for less commercial kinds of music. Through quantitative research, we found SoundCloud users based in London to occupy a position at the centre of a network of ‘following’ relationships in which the next best locations appeared to be New York and Los Angeles. Our findings are consistent with the view that the 21st century ‘new media’ produce similar exclusions to the ‘big media’ of the 20th century and do not create anything resembling a level playing field between signed and unsigned artists, provincial and metropolitan scenes, or the developed and the developing world.
The article is open access so please download the full text to read for yourself.
Allington, D., Dueck, B., and Jordanous, A. (2015). ‘Networks of value in electronic music: SoundCloud, London, and the importance of place’. Cultural Trends 24 (3): pp. 211-222.