Although we’ve spent a lot of time writing articles and presenting our work at conferences, the Valuing Electronic Music project was never just about producing a piece of research for academic consumption. Our aim has always been to learn about how music is valued in the age of the internet, and to communicate what we learnt in a form that would be useful to the people most directly affected. The result is our public report. This is a short booklet with everything a musician needs to know about our research. It focuses on our main finding, which is that – even with free digital distribution via websites such as SoundCloud – real-world location remains incredibly important.
Our first peer reviewed article is also available for free download, along with other documents, via the reports page of this website.
The first peer-reviewed journal article arising from the Valuing Electronic Music project has now been published in Cultural Trends as part of a special issue on empirical research into cultural value guest-edited by Dave O’Brien. It focuses on a key finding of the project: even though musicians can now distribute their music for free via the internet, their real-world location remains hugely important. Through qualitative research, we found that electronic musicians in London (a) considered themselves to benefit from being based in that city, and (b) considered a particular part of that city (the highly gentrified, ‘hipsterish’ district of Shoreditch and its immediate surroundings) to be particularly advantageous for less commercial kinds of music. Through quantitative research, we found SoundCloud users based in London to occupy a position at the centre of a network of ‘following’ relationships in which the next best locations appeared to be New York and Los Angeles. Our findings are consistent with the view that the 21st century ‘new media’ produce similar exclusions to the ‘big media’ of the 20th century and do not create anything resembling a level playing field between signed and unsigned artists, provincial and metropolitan scenes, or the developed and the developing world.
Small version of the poster I put together for today’s pop-up research event at the Open University. Node size indicates total number of followers for SoundCloud users based in each city; arrows indicate where those followers come from (so far as we can tell); node colour indicates centrality to the network of these relationships (by eigenvector centrality). If you want more technical details, read last September’s post.
We’re going to be presenting our work on Valuing Electronic Music at the Digital Music Research Network (DMRN) workshop at Queen Mary, University of London, on Tuesday 16th December. This is the 9th running of this popular workshop and we’re very pleased to be able to discuss our work with this audience.
On Saturday 29 November, we’ll be presenting our research at the British Forum for Ethnomusicology’s annual one-day conference. This year’s meeting is entitled ‘Ethnomusicology and the City’ and hosted by City University London. A pdf of the conference schedule is available here. The event will take place from 10:00 to 18:00 in the performance space on the lower ground floor of the College Building, St John’s Street, London EC1V 4PB. The nearest tube station is Angel on the Northern Line.
Daniel Allington (Department of Applied Linguistics and English Language, Open University)
Byron Dueck (Department of Music, Open University);
Anna Jordanous (School of Computing, University of Kent)
Attendance at the workshop we organised in May was by invitation only, but the project team’s presentations were video recorded. In this edited version, we explain how and why we have been researching London’s electronic music scene and the valuing of electronic music.
Back in June, we held our first public event, with live music performances, talks, and free food. The talks and performances were recorded and soon they will all be available online. We’re starting with Anna’s, Byron’s, and my introduction to the Valuing Electronic Music project as a whole. In this talk, we explain how and why we have been studying the value of electronic music, and reveal a little of what we’ve found out so far.
On 23 September 2014, I gave an invited presentation to a meeting of the Creative Data Club, organised by Sound and Music, the national agency for new music. Also speaking were Chris Unitt from One Further, presenting a study on how arts organisations are using Facebook, Jay Short from inition, showcasing 3D-printed visualisations of social media data, Dan Simpson, talking about his crowdsourcing of poetic composition, and shardcore, telling the hilarious and poignant tale of Alex the twitterbot. Here are the slides, plus a few audience responses and livetweets at the end. The text is based on the same handwritten notes that I extemporised from on the day.
On Monday, we submitted a report of our preliminary findings to the AHRC’s Cultural Value Project. Research is still ongoing, and we’re planning an ambitious follow-up study. The report is not available to the public yet – and in any case, the whole thing ran to 69 pages, plus covers etc – but here’s a taster.